COVID Listener Behavior Surveyed


The RAB is ready to reveal the latest COVID 2 Listeners’ Behavior Survey. The live video event is set for Wednesday.

As part of the Business Unusual initiative, the RAB partnered with Jacobs Media, in late March, for a national tracking study to provide radio broadcasters with guidance to help them better understand the mood of the audience since the onset of COVID-19. That was followed up by a listener survey in May.

The latest findings will be discussed during the event featuring Erica Farber, President/CEO, RAB along with Fred and Paul Jacobs.

Registration is free to RAB Members.


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