Making Money From Your Loyal Listeners — Pt. 1
(By Charlie Sislen) Radio sales reps rarely talk about the loyalty of their listeners. By not documenting, or even talking about, this loyalty, it can diminish the perceived value of your station to many advertisers.
How To Create A Radio Demo Package
(By Randy Lane) The new year has not been a happy one for many air talents and programmers who were let go. If you’ve been "restructured," here’s a checklist for putting together a demo and resume package that will get you noticed.
Learn, Earn But Don’t Yearn
(By Bob McCurdy) Everyone in sales wants the order. But did you earn the order, not by stating to the advertiser how important their business was to you, but by what you actually did? There is a big difference.
California Broadcasters To Go Silent For Kobe
Southern California Broadcasters will unite at noon PT today to honor Los Angeles basketball great Kobe Bryant. Bryant, his 13-year old daughter, and 7 others died in a helicopter crash Sunday. Stations will go silent for 1:08. Bryant wore number 8 with the Lakers.
Radio As A Chamber Of Commerce Radio Incentive
(By Harmony Tenney) A local county’s Chamber of Commerce needed to grow in membership. It also wanted to provide additional incentives for its current members, and reactivate lapsed members. They decided to embark on a collaborative radio campaign.
CRS Breakfast Mentors Announced
Country Radio Seminar has released details for four mentoring breakfasts that will take place at CRS 2020, to be held in the Cumberland Rooms at the Omni Nashville.
Radio: A Perfect Fit For This Men’s Fashion Legend
Joseph Abboud has been designing and creating styles and trends in fashion for men for three decades. Abboud, who was a frequent guest on Imus in the Morning, is now a regular on Imus successor Bernie and Sid in the Morning on Cumulus’s WABC/New York. Our weekly advertiser success stories are sponsored by SPECbyte.com.
Due To Popular Demand…
We had to run another printing of our 30 and Under Radio Rockstars issue. It's the first time we've ever had to do this. We have all the youngsters in radio to thank for that.
Rangers Staying With KRLD-FM
A new deal was announced Friday that will keep KRLD-FM in Dallas the flagship for the Texas Rangers Radio Network and the team’s English language radio play-by-play broadcasts.
PD: What Kelly Clarkson Said About Country Radio Was Wrong
(By Ed Ryan) With the Country Radio Seminar less than one month away the halls of the Omni Hotel in downtown Nashville will once again be buzzing about the topic that programmers have not been able to shake: the decline of airplay for female artists.
Our Print Magazine: Radio Ink
2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
