Nielsen: Podcast Ads Boost Brand Metrics Across Verticals
As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast advertising has become across industries, platforms, and demographics.
Triton Digital Adds Audience Segments to Podcast Ranker
As the company announces its list of top-performing podcasts in Q2 2025, Triton Digital is evolving its US Podcast Ranker with a suite of new audience intelligence tools designed to give advertisers a clearer view of podcast reach, relevance, and ROI.
DMR/Interactive Continues 20-Year PromoSuite Pact
DMR/Interactive and PromoSuite are extending their two-decade partnership, adding increased automation and continued support for station-level database activation and email marketing aimed at radio listeners across North America.
Matthew Stafford To Join SiriusXM’s ‘Let’s Go!’ for NFL Season
Los Angeles Rams quarterback Matthew Stafford will join SiriusXM's Let’s Go! as a host for the 2025 NFL season, joining Emmy Award-winning journalist and Hall of Fame broadcaster Jim Gray for weekly discussions on the Rams and league-wide news.
Podcasting Joins the Mix as Nielsen, Edison Harness Fusion Power
Nielsen is forming a new collaboration with Edison Research to bring podcast measurement into its cross-platform media planning tool, Nielsen Media Impact, allowing advertisers and agencies to plan, optimize, and compare all major media types in one place.
WPP Media Taps Nielsen for Cross-Platform Measurement
Nielsen has struck an agreement for audience measurement spanning audio, streaming, TV, and cross-platform ad performance with the world's largest media buying agency. The deal with WPP Media, formerly known as GroupM, was announced on August 5.
Report: Wondery CEO Exits as Amazon Cuts 110 Podcast Jobs
Amazon is allegedly making significant changes to its podcast division, breaking up its Wondery podcast network and eliminating approximately 110 jobs, as the company sets its sights on more video-based series. Wondery CEO Jen Sargent is also exiting the company.
Magellan: Toyota Leads June Podcast Ad Rankings
Podcast advertising continued its strong momentum in June, with Toyota rising to the top of Magellan AI’s monthly rankings at $5.71 million. The automaker leaned into sports content, which once again proved to be a reliable draw for ad dollars.
Spotify’s Profit Push Snags in Q2 With Net Loss
After undertaking several aggressive cost-cutting and revenue boosting initiatives in 2024, Spotify swung back to a net loss in Q2 2025, even with reported double-digit growth in users and subscriptions - a sizeable setback in the streamer's push for profitability.
iHeart and TikTok Target Emerging Talent with New Competition
iHeartMedia and TikTok are teaming up on a new singing competition, designed to turn music discovery into an interactive, community-led experience for unsigned creators that can take them from the app to the stage to the radio.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
