Podcasting Joins the Mix as Nielsen, Edison Harness Fusion Power
Nielsen is forming a new collaboration with Edison Research to bring podcast measurement into its cross-platform media planning tool, Nielsen Media Impact, allowing advertisers and agencies to plan, optimize, and compare all major media types in one place.
WPP Media Taps Nielsen for Cross-Platform Measurement
Nielsen has struck an agreement for audience measurement spanning audio, streaming, TV, and cross-platform ad performance with the world's largest media buying agency. The deal with WPP Media, formerly known as GroupM, was announced on August 5.
Report: Wondery CEO Exits as Amazon Cuts 110 Podcast Jobs
Amazon is allegedly making significant changes to its podcast division, breaking up its Wondery podcast network and eliminating approximately 110 jobs, as the company sets its sights on more video-based series. Wondery CEO Jen Sargent is also exiting the company.
Magellan: Toyota Leads June Podcast Ad Rankings
Podcast advertising continued its strong momentum in June, with Toyota rising to the top of Magellan AI’s monthly rankings at $5.71 million. The automaker leaned into sports content, which once again proved to be a reliable draw for ad dollars.
Spotify’s Profit Push Snags in Q2 With Net Loss
After undertaking several aggressive cost-cutting and revenue boosting initiatives in 2024, Spotify swung back to a net loss in Q2 2025, even with reported double-digit growth in users and subscriptions - a sizeable setback in the streamer's push for profitability.
iHeart and TikTok Target Emerging Talent with New Competition
iHeartMedia and TikTok are teaming up on a new singing competition, designed to turn music discovery into an interactive, community-led experience for unsigned creators that can take them from the app to the stage to the radio.
Edison: Video Podcasts, Gen Z Fuel Record Audio Growth
New data shows that podcast listening is not just growing, it’s booming. The platform continues to reach record-breaking levels of audience engagement, presenting both a challenge and opportunity for traditional audio platforms like radio.
Superadio and AURN Launch New Site to Amplify Black Voices
Superadio Network and its American Urban Radio Networks are expanding its digital audio footprint with the official launch of AmplifiedVoices.com, a content hub dedicated to elevating Black culture and storytelling across podcast and video platforms.
VSiN Bets On Mission Media AI for Multi-Platform Ad Sales
Mission Media AI has entered into a new agreement with VSiN to serve as the exclusive advertising sales representative for the sports betting network’s range of platforms, including its streaming audio station, more than 20 weekly podcasts, and SiriusXM.
Benztown Brings APM Music’s AI-Driven Platform to Radio
Radio imager Benztown has partnered with APM Music to offer radio stations access to APM’s AI-powered search platform. APM’s library is designed to support audio producers in finding licensed music proficiently for on-air spots, digital campaigns, and social media.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
