This week’s episode of Bob Pittman’s Math & Magic: Stories from the Frontiers of Marketing features Jamaican recording artist Shaggy, and takes listeners on his journey of reinvention and persistence.
Fresh off his tour with Sting, the two-time Grammy award-winning artist chats with Pittman about a variety of uplifting topics. Listeners can hear why he risked going AWOL every week to record his first album, how he refreshes his brand while keeping it true to his Jamaican roots, and why he always embraces the creative energy of the low periods.
Here’s a quote from the episode: “People should never be scared of the low periods. Those are the best years. I want to explain to you why I think the low periods are the best years: That’s when you know who your circle is. When success is there, everybody is dandy. Everybody is around you. Everybody is supportive. When the wheels fall of, who’s going to push the cart?”
