Cumulus will be licensing Veritone’s aiWARE at stations in the top 50 markets. The Veritone technology provides near real-time advertising intelligence and insights for advertisers and sponsors. The Cumulus stations will use Veritone’s artificial intelligence platform to quantify results through increased transparency, metrics, and analytics for both spot-based and endorsement-based advertising campaigns.
Veritone President and co-founder Ryan Steelberg said, “Proving return on investment for radio ad campaigns remains a major challenge for radio stations and advertisers alike. We are pleased to provide radio powerhouse Cumulus Media access to our state-of-the-art AI platform, aiWARE, which will provide its customers with the AI-derived analytics needed to quantify their return on investment. These insights will help empower Cumulus’ salesforce and national sales partners to engage in more data-driven conversations with advertisers and support their ongoing efforts to grow revenue.”
“As advertising has become more data-driven, it’s imperative that we as an industry evolve to meet the needs of advertisers,” said Dave Milner, EVP of Operations at Cumulus Media. “We know radio works, which is why we just launched the EPC Guarantee that gives free advertising if our campaign fails to meet the results we promise to deliver. Radio remains the number-one reach medium in America and is also highly efficient. Veritone now enables us to quantify the value delivered through any radio broadcast campaign or on-air sponsorship, at scale. It also affords Cumulus advertisers a whole new level of capabilities, like measurement of earned media.”
