Cumulus Media Chief Insight Officer Pierre Bouvard is set to be honored by Radio Ink with the Radio Wayne Distinguished Leadership Award for his outstanding and ongoing service to the radio industry at the Radio Masters Sales Summit 2024 in Cincinnati.
Bouvard is being recognized for his contributions to forward the radio sales industry throughout his career, especially via Cumulus, Westwood One, and the Audio Active Group.
As a special presentation, Bouvard will also unpack the wild and unprecedented story of Steve’s Pest Control in Columbia, MO – one of radio’s greatest success stories. As seen in Radio Ink‘s headlines, this small pest control company grew from one truck to leading the Columbia market in unaided awareness at 34%, beating all national brands thanks to consistent and powerful AM/FM usage.
You have the power to create this kind of recognition for businesses in your community, which is why you and your team should be at the Radio Masters Sales Summit in Cincinnati on September 10 when Pierre Bouvard opens our two-day conference with “What Steve’s Pest Control of Columbia, Missouri, Can Teach Us About How Advertising Really Works.”
As Pierre observes, “Steve’s Pest Control knows what Madison Avenue has forgotten. To generate substantial sales and profit, a business needs to create future demand rather than just obsess over short-term sales.”
Get your tickets to the 3rd annual Radio Masters Sales Summit, September 10-11 in Cincinnati at the Cincinnati Airport Marriott. Walk in with questions and challenges — leave with answers and ideas. REGISTER NOW!
Coming as a group? Take advantage very limited team discount. It’s a four pack of seats for only $997 — a savings of $150 per person off the early bird rate!
We need more cheerleaders in our industry to follow the passion Pierre brings to the world.
Pierre was my client at R&R for many years. You will not find anyone in the radio industry who even comes close to the integrity and kindness of Pierre Bouvard. Well deserved!