Formally known as Liberated Syndication Inc., Libsyn has established itself as a leading podcasting platform for creators and advertisers. Want to know what its June 2024 Podcast Advertising Rates are, including the highest and most accessible CPM categories?
You now have your answer.
For June 2024, the average CPM rate for a 60-second ad spot was $21.90.
This represents an increase compared with the May 2024 CPM rate of $21.63.
However, the June 2024 CPM rate was slightly below the prior year June 2023 CPM rate of $21.96.
The three highest CPM categories in June based on delivered advertising were:
- Technology: $29
- Business: $24
- Education: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Kids & Family, and TV & Film, which averaged around the high teens to low 20s in June.
The rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. The company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
Historical monthly CPM rates can be found on the Libsyn Ads website at: https://advertising.libsyn.com/podcast-advertising-rates.
