Zeno Media has entered into an exclusive partnership with minority-owned broadcast group Lazer Media for radio streaming and adtech. This includes a new Lazer mobile app and live and on-demand content offerings via Zeno.FM and Zenoradio.
The collaboration also incorporates ad insertion technology from Zeno Media, aimed at optimizing ad placements and revenue potential while maintaining an engaging listener experience.
Lazer operates 47 radio stations across 20 rapid-growth Hispanic markets in the US across California and Nevada, including the Bay Area, Sacramento, and Reno.
Lazer Media owner and CEO Alfredo Plascencia commented, “For more than 30 years we have had an unwavering commitment to serve our community. Now we can introduce our formats to new markets throughout the West Coast and beyond, entertaining our listeners, and deliver the best potential Hispanic consumer while engaging with the community.”
Zeno Media CEO Morris Berger said, “We are thrilled to partner with Lazer Media as their exclusive streaming and adTech provider. Our mission has always been to promote multicultural audio through our platforms and Lazer is an important piece of that landscape. Together, we will unlock new opportunities for audience engagement and revenue generation, in the US and worldwide, strengthening the reach and impact of Hispanic media.”
