(By Chris Stonick) I was working with a radio group and we were killing recruitment. One market was making over $2,000,000 annually from the category! The managers loved it. The sellers loved it. I loved it. (There was plenty of love to go around)
Then they replaced the head of the company.
To my amazement, the new (evil) genius had a vision. All managers and all sellers should be experts in every category. The company banned managers from using any consultants.
That’s pretty short-sighted thinking. The thought was that every person would be an expert in every category. That’s like saying, “I know you’re a veterinarian, but I’m having issues with my heart. You guys know everything from every category, right?” I don’t think so.
Never think you know it all. I’ve spent the last 37 years focusing on one category: recruitment advertising. I think I know an awful lot about this area, but… I don’t know everything. I research and read all the time. I have sellers and managers sending me articles and statistics, and I appreciate that. I want to stay on top, so I ask for help in making me the best consultant that I can be.
Don’t hang out on an island all by yourself – invite your friends over. It will benefit you!
For more than three decades, Chris Stonick has helped thousands of organizations across the country with recruiting and retention while generating well over $100,000,000 in billing for his client radio stations. Contact Chris at 863-397-5615 or by email. Read Chris’ Radio Ink archives here.
Bravo! Well stated Chris.