(By Chris Stonick) Hitting budget makes you feel good and it gets your managers off your back. As a young seller, I can remember being short $1,000. So, what did I do? I put together a $1000 idea and I took it to any client I could. But, at what cost?
Sure, I hit my number. But was that $1,000 idea actually enough money to move the needle? Did I just get a $1,000 sale from a client that could be spending $10,000 a month? Think long-term. That’s how you stay in this business for the long term.
For more than three decades, Chris Stonick has helped thousands of organizations across the country with recruiting and retention while generating well over $100,000,000 in billing for his client radio stations. Contact Chris at 863-397-5615 or by email. Read Chris’ Radio Ink archives here.
