NPR has extended its partnership with Veritonic for audio analytics. The continued alliance aims to provide in-depth brand lift measurements for NPR’s diverse audio campaigns, benefiting various sectors such as Financial, Adult Beverages, B2B, and Technology.
Gina Garrubbo, President and CEO of National Public Media, NPR’s sponsorship subsidiary, expressed, “We are thrilled to be expanding our use of Veritonic’s brand lift studies across podcasts and broadcast. Data is power, and the actionable, full-funnel insights that Veritonic’s attribution and brand lift studies allow us to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible.”
Veritonic CEO Scott Simonelli said, “We take great pride in our ongoing partnership with NPR, supporting their clients and advertising partners with invaluable data. Through the utilization of our attribution solution and brand lift studies, NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio.”
