Cumulus Media has reached an agreement to sell New Country 93.1 (WDRQ) in Detroit to religious broadcaster Family Life Radio. According to FCC disclosures, the sale price is $10 million dollars with an escrow deposit of $1 million. Kalil and Company assisted FLR in the transaction.
Cumulus acquired the station in 2011, when the company merged with Citadel Broadcasting. The WDRQ signal has been country since 2013, when it flipped to Nash from Adult Hits Doug 93.1. FLR has been broadcasting in Detroit for 35 years through its AM signal.
Cumulus Detroit has only two other stations, 96.3 WDVD and News Talk 760 (WJR-AM). WDRQ had the cluster’s lowest ratings. In April, it finished at a 2.1 share according to Nielsen. There are no immediate plans to sell out WDVD or WJR-AM.
“We are looking forward to bringing the message of hope in Christ to the Detroit community through a new and improved, high-quality signal,” said FLR CEO Evan Carlson.
