To determine whether “sight, sound, and motion” trumps audio ads, ABX examined the largest head-to-head creative study of audio and video ads. ABX examined two years’ worth of recent testing, totaling 40,000 ads and included 10,738 TV ads and 2,779 AM/FM radio ads.
Cumulus’ Pierre Bouvard details the findings in a video HERE.
You can also read his blog HERE.
