Do Advertisers Really Need Sight, Sound and Motion?


To determine whether “sight, sound, and motion” trumps audio ads, ABX examined the largest head-to-head creative study of audio and video ads. ABX examined two years’ worth of recent testing, totaling 40,000 ads and included 10,738 TV ads and 2,779 AM/FM radio ads.

Cumulus’ Pierre Bouvard details the findings in a video HERE.

You can also read his blog HERE.


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