An interesting battle is about to boil up in Boston. Audacy has hired Mike Thomas as Market Manager of its Boston cluster. Thomas was PD of The Sports Hub in Boston when it was owned by Entercom, a station the company chose to divest (to Beasley) after the CBS merger.
The announcement came exactly 2 years to the day when Thomas announced he was leaving The Sports Hub.
The Sports Hub continues to dominate WEEI in the ratings so it will be interesting to see how the sports rivalry progresses with Thomas back in the market and facing off against the station he helped build. During Thomas’ tenure, The Sports Hub was awarded three Marconi Awards for Sports Station of the Year.
Thomas joins Audacy from Good Karma Brands, where he was Market Manager of ESPN Chicago 1000 AM since December 2019. “I am thrilled to welcome Mike back to Boston,” said Mark Hannon, Regional President. “Mike’s a proven winner and his leadership will be critical in moving the business forward. I also want to thank Tim Clarke for the exceptional job he has done this past year and wish him continued success as he moves to our central digital team.”
Thomas replaces Tim Clarke who was promoted to a corporate position, SVP of Digital Audio Content. Clarke was only Market Manager for 7 months after joining Audacy Boston from Cox Media Group where he was Vice President of Content and Audience.
In addition to WEEI Thomas will also oversee Big 103 (WBGB-FM), Magic 106.7 (WMJX-FM), Mix 104.1 (WWBX-FM) and WVEI (WVEI-AM).
