The Bridge (AC) format at WKIM-FM in Memphis will flip to all-new News Talk 98.9 “The Roar of Memphis,” on July 4th. WKIM, which is a 100,000 watt station, will also become the flagship station for the University of Memphis Tigers.
In a multi-year deal, with Memphis Athletics and its multimedia rightsholder, Tiger Sports Properties, Cumulus Memphis will air every football, men’s basketball and women’s basketball came on the station starting in August.
wow