Thanks to a Local Marketing Agreement, Urban One in Columbus, OH has entered the local Hispanic market. The company will assume operating responsibility for WWCD-FM 102.5 from Southern Ohio Broadcasting System.
“We are pleased to expand our footprint again in Central Ohio by reaching the fastest growing segment of the population, inclusive of the Mexican community and growing Central and South American communities.” said Eddie Harrell, Jr., Regional VP. “Combined with our African American targeted radio/television assets, we are now the largest single source provider of content to African Americans and Spanish speaking residents in Central Ohio.”
La Grande 102.5 FM will run on-air for 24 hours, seven days-week with Regional Mexican/Tropical content. With the addition Urban One Columbus has grown their Ohio footprint by operating WQMC-TV that holds the affiliate networks of Telemundo to super-serve the Columbus Hispanic community.
I have to say, I really respect Alfred Liggins and his team at Urban One. Time and again, they demonstrate they really know what they’re doing, strategically and operationally. This latest move, a Spanish language FM to go with their Telemundo TV, is very smart.
And, as I commented in a previous post, I think Liggins outsmarted Entercom’s David Field in the two companies’ recently announced radio station swap.
Way to go, Urban One! Keep on the roll…