Winners for the 2020 Radio Mercury Awards were announced virtually Tuesday evening at the 29th annual awards event.
“The innovation and creativity that we heard with this year’s winning audio truly impressed the jury,” said Robin Fitzgerald, chief judge and CCO, BBDO Atlanta. “From at-home recording to using bots as talent, these winners showcased what it means to convey a brand’s message in a way that is both storytelling and story-doing.”
“Tonight’s awards presentation reflects the power of radio creative and its ability to deliver for listeners and advertisers,” said Erica Farber, president and CEO, Radio Advertising Bureau, and chair of the Radio Creative Fund. “Despite these unprecedented times, the Radio Mercury Awards winners continued to bring their all to this year’s awards and pushed the medium forward.”
Below is the list of the winning spots. To listen to all the work awarded at tonight’s event, click here. For an encore viewing of the event, click here.
Best Creative Radio Spot – General Market, Agency/Production Company/Advertiser-Produced
Motel 6 Feet Apart
The Richards Group
Best Creative Radio Spot- General Market, Radio Station/Group-Produced
Kansas Medical Clinic
Best Creative Radio Spot – Nongeneral Market, Agency/Production Company/Advertiser/Radio Station/Radio Group-Produced
Best Brand Action Spot
Extra Gum, Mars Inc.
Best Spot for a Cause – Agency/Production Company-Produced
Whatever Gets You Talking
Seize the Awkward
The Ad Council and Droga5
Best Spot for a Cause – Radio Station/Group-Produced
Black Voices of Humboldt County #2
Lost Coast Communications Inc.
Best Use of Humor in a Spot
Daa Tadaa Birthdaaa
Best DIY Radio Spot
It is Okay
Colorado Broadcasters Association
Best Use of Audio
Bridge Senior Living
Best Use of Sound/Music
Best Radio Station/Group Promotional Spot
We Don’t Want To See Your Face
Best Student Radio Script
Florida International University and Miami Ad School