Integr8 Research has released its second of five blogs from a new study called, “The Alexa Effect: How Radio Can Thrive in a Connected World.” In its second post, “Why Radio Shouldn’t Ignore Google Home,” the company says while Amazon Echo users almost double the number of Google Home users, Google Home owners are 30% more likely to regularly stream a local FM station than Amazon Echo owners.
In fact, of all devices examined in the study, Google Home users are the biggest streamers of local FM radio.
Integr8 Research President Matt Bailey says, “Radio has really done a great job in the past year teaching our listeners how to listen on smart speakers. However, stations are usually focusing all their attention on Alexa. Both Amazon and Google are growing fast. This study shows why ignoring those Google Home users may be a mistake.”
The study tracked the consumption habits of 6,240 15- to 39-year-old Contemporary music listeners.
Check out the full blog HERE.