Edison Research and Triton Digital released details from the 2019 Infinite Dial study on Wednesday and the stats for radio were very good. While the majority of the research focuses on digital behavior, there was no getting around radio’s dominance when audio listening questions about the vehicle are asked.
Eighty-one percent of Americans 18 and over, who’ve driven or ridden in a car in the last month, listen to radio. That dwarfs digital music (45%), CD players (43%), online radio (28%), and podcasts (26%). At the bottom of the list was SiriusXM (22%).
In 2017 and 2018 radio was at 82%, so listening remains strong and steady for radio. The biggest loser in the bunch was, predictably, CD players, dropping from 52% in 2017 to 43% in 2019. Podcasts made the biggest gain, moving to 26% this year, from 19% in 2017.