CRS has released the full results of the research presentation “Understanding Parents, Teens, and Country Music,” held during Country Radio Seminar’s 50th Anniversary Event. Edison Research conducted the study to examine the present and future of Country Radio, Country Music, and how music and technology are passed along between parents and teens.
The analysis was based on a national survey of 1,909 parents of teens and 459 teens, as well as video ethnographies centered on how the two groups interact with music, the radio, and each other.
Some key findings of the study are:
- Radio is by far the most listened-to form of audio among parents of teens aged 25-54.
- Streaming audio is in second place, but the research suggests that teenagers may be changing their parents listening habits.
- 94% of families listen to music together at home.
- 68% of parents of teens say that their teenagers assist them with new technology.
- Over half of parents of teens say that they learned about at least one music streaming service from their teenager.
Full results of the 2019 study can be found on www.CountryRadioSeminar.com.
