Connoisseur Media’s WALK-FM 97.5 will have a new slogan for this Thursday. “WALK 97.5, Don’t Text and Drive” will replace regular station messaging for the day in an effort to remind Long Islanders to be safe behind the wheel. CEO Jeff Warshaw said, “Use an app that prevents messaging, put it in your glove compartment, or throw it in your back seat. Just don’t drive and text.”
Market Manager Jim Condron added, “Radio has the power to reach so many people, so we need to make sure we do everything we can to help the community. If we can prevent one accident it will be worth it.”
PD Tommy Conway said, “We know the law prohibits texting and driving, yet many Long Islanders can’t seem to help themselves. Our hope is that hearing the message from their favorite radio station may make people think twice, and hopefully change their behavior.”
According the NHTSA, 391,000 were injured in motor vehicle crashes involving distracted drivers in 2015. WALK 97.5 will urge Long Islanders to put their phones down while driving.
