The Phoenix Suns are the first NBA franchise to partner with Skyview Networks for its SkyCap system at Talking Stick Resort Arena. At the start of the 2017-18 season, Skyview
Networks’ SkyCap system was installed to capture all gameday partner activations and in-arena advertisements with high-definition video to auto-save clips in a searchable
database. With SkyCap, the Suns can provide marketing partners the ability to review the full impact of their partnership, proving contract fulfillment and the effectiveness of in-arena promotion.
SkyCap is customized to each client’s facility. For the Suns, Skyview Networks installed four high-definition cameras to capture all video screen, LED signage, and sponsored features inside the arena. SkyCap integrates with a venue’s existing screen software, reading the partners and air times to autoclip the high-definition video. The SkyCap database offers a quick turnaround in which it is populated with clips that are ready to be searched, downloaded and shared with clients. The franchise benefits are two-fold: both supporting the sales effort through the visual power of fan experience with a brand, and proving contract execution.
“Skyview Networks’ innovative SkyCap technology has been an exciting new addition that helps capture the services we provide our partners,” said Carlissa Henry, Senior Vice President of Marketing Partnerships for the Phoenix Suns. “By fully capturing the tremendous game-day experiences at Talking Stick Resort Arena, we’re able to showcase the premium value of our partnerships while providing the highest level of client service.”
“We are proud to offer SkyCap technology to our longtime hometown partner, the Phoenix Suns; we believe the franchise will find value in the system from the sales to the accounting department,” said Matt Stys, Vice President, Business Development for Skyview Networks. “Franchises signing on for SkyCap will be providing partners the highest-level proof of performance, which we see is increasingly important to advertisers.”
