Is Liberty Coming After GEICO On The Radio?


The radio industry surely would not mind if a war of radio ads broke out in the insurance industry. Liberty Mutual wasn’t even on the Media Monitors chart two weeks ago, but last week the insurance provider came in at number seven airing 20,132 ads on radio stations all across the country. GEICO was number one last week with 46,473. JC Penny was second with 29,665, followed by McDonald’s (28,905), The Home Depot (24,749), and ZipRecruiter (24,580).


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