AdLarge Media has signed the Weather Channel to an exclusive network radio ad sales agreement. As part of the arrangement, the Weather Channel radio network will join the AdLarge ROI Network. The Weather Channel’s weather services are heard on more than 100 radio stations.
“We are delighted to reunite with the team at the Weather Channel radio network and to welcome them to an AdLarge partnership,” said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “This partnership gives AdLarge’s advertisers access to listeners of top-rated radio stations across the country.”
“We couldn’t be happier about working with Gary and his partner Cathy Csukas again,” said Scott Lawrimore, General Manager of the Weather Channel radio network. “We know they work collaboratively to meet the needs of their partners and advertisers, which yields the results that we want for our brand.”
