To say voters are not very happy with their two major-party choices for President this year is not a news flash, and may be the understatement of the century. The folks at NextRadio say a recently conducted survey of NextRadio users found that 35% of the 3,700 respondents do not plan to vote, with another 23% answering they are undecided about voting. And here’s what NextRadio discovered when they dug deeper into radio formats.
From the undecided voters, 26% of Rock radio listeners are undecided, 25% of theCountry listeners are undecided, and 24% of Hip Hop, Classic Rock, and Hispanic listeners are undecided. Those who plan to stay home completely, 46% of Top 40 listeners, 41% from the country format and 39% from the Hispanic format. Of the listeners that plan to vote on election day, 74% listen to the News/Talk format, 56% listen to R&B, and 55% listen to Soft R&B and Sports.
The survey, conducted from June 16 to July 6, was sent to 40,000 NextRadio users. 3,700 users responded, which is a 10% response rate.
Check out the full NextRadio survey HERE