RCS and Marketron are forming a partnership that will allow deeper integration into Marketron’s open workflow platform Mediascape. In a joint press release the two companies said, “This new interface will allow real time reconciliation and substitution of any advertising content on a broadcast station.” Right now nearly 50% of Marketron’s customers use an RCS automation product.
Marketron CEO Jeff Haley says, “This combination is unbeatable for broadcasters — it offers best in class software in both automation and traffic. As the media workflow gets more and more complicated, it’s up to us to build integrated systems that answer broadcaster needs.” RCS CEO Philippe Generali added, “We have long been a proponent of open architecture allowing broadcasters to choose only the best products.
