Day Three: Edison. Pandora. Radio.


    More eyeballs have viewed our stories on this issue and more comments posted than any other story we’ve run over the past several years. Edison Research’s report that consumers change stations on radio 22 times per commute was quickly turned into a White Paper by Pandora looking to boost its credibility with advertisers. The radio industry returned volley with several articles claiming the Edison research was flawed and providing its own data pointing out just how strong radio has been over the years and remains today. We’ve put it all together for you here in this story in case you’ve missed any of it.

    The Original Edison Press Release
    The Pandora White Paper
    Pierre Bouvard’s Radio Response
    MaryBeth Garber’s Radio Response
    Bob McCurdy’s Radio Response
    The Larry Rosin Blog


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