It’s the shiny new toy, compared to radio, which is the consistent, hundred-year-old, cash-flow generating medium that everyone loves to bash. Every marketer and advertiser loves digital and we all know the money is shifting into that space. The Internet Advertising Bureau reported that in 2015 $27.5 Billion was spent on digital advertising, during the first six months alone. However, it might surprise you to know, and feel free to share this stat with your advertisers, that the Association of National Advertisers expect $7.2 Billion to be lost as a result of nonhuman digital traffic in 2016.
ANA CEO Bob Liodice sad, “The level of criminal, non-human traffic literally robbing marketers’ brand-building investments is a travesty. The staggering financial losses and the lack of real, tangible progress at mitigating fraud highlights the importance of the industry’s Trustworthy Accountability Group in fighting this war. It also underscores the need for the entire marketing ecosystem to manage their media investments with far greater discipline and control against a backdrop of increasingly sophisticated fraudsters.”
Read more about this story HERE at Advertising Age