It’s the last day of radio sessions at NAB Show 2024, so make today count! Tuesday’s agenda includes a guide to teaching talent, more awards for radio excellence, and plenty of opportunities to find and grow your station’s revenue through brands and audience.
We Are Broadcasters Awards
- Time: 9:30 AM – 10:30 AM
- Location: Main Stage
The day starts with the We Are Broadcasters awards ceremony, featuring the 2024 NAB Crystal Radio Awards. This prestigious event celebrates radio stations that demonstrate an exceptional commitment to community service. Additionally, Hubbard’s KSTP will be honored with the Crystal Heritage Award for its consistent dedication to community service, marking it as one of the few stations to achieve this distinction.
Finding and Developing On-Air Talent: Creating a Winning Program
- Time: 11:30 AM – 12:20 PM
- Location: W214-W215
Explore the art of nurturing on-air talent with insights from industry experts including rapper and radio personality Yung Joc, RJ Curtis of Country Radio Broadcasters, and Nessa Diab of Hot 97. This panel, moderated by Pio Ferro of MediaCo, will discuss strategies to build a loyal fanbase and transform on-air talent into a valuable asset for any radio station.
Radio’s Point of Purchase Proximity Drives Revenue
- Time: 2:00 PM – 2:50 PM
- Location: W231-W232: TV and Radio HQ
Dive into how radio’s influence in the automotive dashboard enhances revenue opportunities. This session, led by Leah Kamon of RAB and including Cox Media Group EVP of Radio Rob Babin and Beasley Media Group CRO Tina Murley, will provide valuable strategies for radio sellers looking to maximize local client engagements.
Ethnic Audience Broadcasting Trends
- Time: 3:00 PM – 3:50 PM
- Location: W231-W232: TV and Radio HQ
Join Felipe Chavez of Bustos Media and Colby Tyner of Radio One & Reach Media as they unveil the latest trends and strategies for engaging with diverse radio audiences. This session offers a deep dive into innovative content and promotion strategies tailored for ethnic listeners.
How Radio Can Embrace its Local Markets Roots
- Time: 3:00 PM – 3:30 PM
- Location: W231-W232: TV and Radio HQ
Jacobs Media President Fred Jacobs will discuss the potential of local market-focused content to reclaim radio’s competitive edge against digital giants like Spotify and YouTube. This session will explore strategies for radio stations to enhance their local relevance and listener engagement.
Maximizing Radio Revenue: Monetizing Everything You Create
- Time: 3:00 PM – 3:50 PM
- Location: W216-W217
This panel, featuring leaders from Westwood One / Cumulus Media and other media groups, will explore various methods for radio stations to develop new revenue streams. Learn how to effectively monetize digital ads, archival content, and more to ensure financial growth and sustainability.
For full coverage on NAB Show 2024 live from Las Vegas and more can’t-miss sessions, follow our Radio Ink daily headlines and @radioinkmagazine on Instagram.
