iHeartMedia unveiled the new Rumba format in Jacksonville on a translator broadcasting on 106.9 and WQIK-HD2. Rumba is a variety of Spanish Tropical music, including songs from artists such as Marc Anthony, Romeo Santos, Nicky Jam, and Victor Manuelle. Beginning January 23, the station will feature the Enrique Santos Show in morning drive with a full programming lineup to be announced at a later date. The station launched with 10,000 songs in a row.
