As a result of the long-term deal, Nielsen will provide ASCAP with expanded U.S. radio airplay data along with metadata and unique identifiers for recordings. ASCAP says this will allow it to provide members with “unprecedented transparency as ASCAP brings together the verified recording information with its authoritative data on the underlying works.” In addition, ASCAP says the data link of unique identifiers creates the potential for more efficient performance matching and reporting.
CEO Elizabeth Mathews said, “ASCAP has been pursuing a strategy of remaining flexible and nimble by pursuing partnerships with best-in-class service providers. As the market-leader in consumer, music, and audio measurement, Nielsen’s data will bring additional frequency and breadth to ASCAP’s reporting, enabling ASCAP’s members to have a 360-degree view of the performance landscape for their music, while enabling faster and more accurate reporting and tracking across all platforms. This deal also sets the stage for us to provide our members with new business intelligence tools with predictive analytics components.”
ASCAP also intends to utilize a wide range of Nielsen measurement tools and insights to create innovative reporting capabilities and services that will be developed by ASCAP’s recently formed Digital Product & Data Team. These offerings will be made available to ASCAP members through ASCAP’s relaunched Member Access portal.
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