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Ron Robinson - Radio

My Biggest Radio Mistake

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(Ronald Robinson) Casual historians of radio might be interested to know that the culling of personalities began in the late ‘80s and early ‘90s — well before the Consolidation Pandemic completely wiped out the talent corps. Owners came to the conclusion that “more rock — less jocks” (also occasionally referred to as: “more tunes — fewer jaloons”) was the route to even greater prosperity.

House Introduces Music Modernization Act

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After a review of U.S. copyright law, the House Judiciary Committee has introduced the Music Modernization Act. The Act will combine previously introduced legislation and reform music licensing laws. The goal is to reward creativity and encourage innovation in the digital age. This new legislation should have very little impact on radio. Here are its key provisions...
Ron Robinson - Radio

Radio’s Radioactive “I” Word 

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(By Ronald Robinson) My last two articles dealt with the sub-par and benign admonitions from a dozen otherwise experienced and well-intentioned radio professionals. To their credit, however, they agreed on the need for more – lots more – skilled talent to be brought back to the airwaves, or generated from scratch.

More Copyrights Confusion

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Just when we thought we fully explained the details of the recent BMI consent decree ruling, along comes Georgia Congressman Doug Collins to add a new twist to the topic. Collins has introduced H.R. 4706, otherwise known as the Music Modernization Act. Collins says the goal of the Act is "to bring music licensing its first meaningful update in almost 20 years."
Ron Robinson - Radio

New Terminology – Same Deal

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(By Ronald Robinson) There’s nothing like a new piece of terminology to excite and confuse the locals. The latest is “UX” (User Experience). We must love our terminologies, especially when they describe or re-label something that has been there all along. Say, they wouldn’t be talking about what an audience goes through when they hear our stations, now, would they?

(5-8-2017) Driving Radio’s National Revenue

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In March of 2017, with the departure of Mark Rosenthal, Mark Gray was promoted to CEO of Katz Media Group, overseeing Katz’s radio and television divisions. Radio Ink has named Gray one of its “40 Most Powerful People in Radio” for six consecutive years. We sat down with him for this lengthy interview.

Making Radio Tangible: Get Credit For Your Results

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(By Barry Cohen) When I started selling radio (in the Pleistocene Era), we entered into daily battle with the dinosaurs known as newspapers. These monsters devoured the local clients’ ad budgets, breathing fire and scorching the earth. The number one client objection we faced on a daily basis: “When I advertise in the newspaper, I know it’s working because customers bring my ad in. I never know if radio is working for me or not.”

An Argument To Scrap PPM and Return To The Diary

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(By K.M. Richards) As we all know by now, the latest Nielsen PPM fiasco turns out to be a single family with multiple meters which were exposed long-term to an online stream. And Nielsen's "fix" is to remove that household from the process. I do not believe that's going to restore the growing suspicions by the radio industry that PPM is not an accurate method of determining the listenership numbers.

The Evolution of Sports Talk Radio

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Before becoming a consultant, Jason Barrett was a successful sports radio PD. Over his 20 years at mar­kets including San Francisco and St. Louis, Barrett had the opportunity to work with, and coach, some of the most accomplished broadcasters in the country. Radio Ink Publisher Deborah Parenti recently spoke with Barrett to get his insight on the evolution of the Sports Talk format which is the theme of the current issue of Radio Ink Magazine now making its way around the country to subscribers.

Why 1010 WINS Is One Of The Best In The World

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In this day and age of limited staffs, budget cuts, and failing all-news stations, 1010 WINS in New York City continues to do outstanding work. This most recent piece of news we're going to detail is especially strong, it's something only a handful of radio news operations would even attempt. It includes excellent reporting with very detailed news broadcasts, tackling an issue that has the local community by the jugular.

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