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Will 2017 Be Better For Radio?

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2016 will probably go down in history as an “OK” year for radio. Revenue was basically flat, political ad spending did not deliver the numbers most executives were expecting, and the deal volume was below average. So what will 2017 bring? We’ve assembled a panel of experts who spend a lot of their time predicting and projecting economic numbers. We asked them all to look into their 2017 crystal ball and fill us in on what they expect for the year to come. Here's what they had to say...

One of Radio’s Biggest Facebook Success Stories

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Last week at the Radio Show in Nashville, while Gordon Borrell was giving radio executives a realty check about how their advertisers were turning more and more to Facebook to advertise, he mentioned the name Vince Benedetto. Vince (pictured here) is the President and CEO of the Bold Gold Media Group, which owns stations in New York and Pennsylvania.

What Is Radio’s Place In The Dash?

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It's an issue radio has been struggling with for years. As technology continues to invade the automobile, specifically the dashboard, will radio continue to dominate that real estate? We talked to Scott Burnell, Global Lead for Ford's Business Development & Partner Management, about the audio-tech changes happening on the dash, and how radio is faring.

How To End “Projection Bias” Agencies Have About Radio

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(By Bob McCurdy) Over the past several weeks, a couple of clients hit us with three firmly held and confidently stated opinions that reconfirmed that “projection bias” continues to play a major role in the media selection process. We were glad we were there to begin to address this.

A Great Programmer With An Advertising Background

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Cumulus/Westwood One Senior VP of Content & Programming Mike McVay says KRBE Houston Program Director Leslie Whittle is a role model and a model programmer. "Leslie has been able to accomplish with one radio station what takes most operators a large cluster. She manages a highly talented morning team, is blessed with great talent all day, connects to the market, and is intuitive as to what music to play." Whittle will appear on Radio Ink's 2016 Best Program Directors in America list, which comes out on May 9.

Pandora: Consumers Are Not Listening To Radio Ads

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It was less than two weeks ago many of you were part of a very lively discussion about how many commercials you should be playing on your radio station. We also debated just how successful an ad campaign could really be when a commercial is 6th or 7th in a long commercial pod. It appears Pandora has just been handed a wealth of data that contributes to the very real belief that you're playing way too many commercials.
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(3-7-2016) Radio One’s Cathy Hughes and Alfred Liggins

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Congratulations to Cathy Hughes and Alfred Liggins on 35 years of successful — and meaningful — broadcasting. The pair sat down with Radio Ink's Editor-in-Chief Ed Ryan for a touching look back and their thoughts on radio.
Wayne Ens - Radio

(SALES) When Spam Came In A Can

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(By Wayne Ens) Remember when a mouse was a furry little creature and Spam came in a can? Words and meanings do change over time. It is imperative for credible radio marketing executives to understand the evolving meanings and strategies for words like branding, promotion, advertising, and marketing.
John Garziglia - Radio

Vehicles Without AM/FM

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John Garziglia There are a number of reasons why automobile manufacturers may be considering dropping AM/FM radios from the car dashboard. Some of the reasons are things our industry cannot do anything about. But some of the reasons are things we can do something about. AM and FM radio receivers are essential in times of emergencies and our industry needs to amp up everyone’s recognition of that.
EAS Emergency Alert System

NAB Urges FCC For EAS Cybersecurity Plan For Broadcasters

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As concerns about ransomware and other cybersecurity risks grow, the National Association of Broadcasters is urging the FCC to develop a standardized cybersecurity risk management plan template for broadcasters centered around the Emergency Alert System.

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Our Print Magazine: Radio Ink

September 9, 2024


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