Study: The Best B2B Audio Buys Don’t Sound Like Business
The quickest way to waste a B2B podcast budget may be buying where every other B2B advertiser is already buying. New sales-based data points to a smarter approach: choose proven winners, spread spend across genres, and stop ruling out categories that don't sound like business.
Hail to the Hall of Famers
(Mike McVay) Last week, the industry gathered to salute the best of the best as the Radio Hall of Fame welcomed the inductees for 2026. It’s important to acknowledge those who have been an integral part of the business. From what it was to what it is.
5 Lessons ‘Dateline’ Can Teach Radio
(John Shomby) I am a Dateline junkie. I’ve watched so many episodes that I think I’m on the second time around with a bunch of them. Despite that, even though I know exactly when they are about to send me to a commercial break without offering me an answer…
Myron Mullins Enlists McVay Media For ‘Regret Free’
McVay Media is helping a former executive turn his story of success, struggle, and faith into audio. Myron Mullins' new book and podcast, Regret Free, speak to high-achieving men rediscovering purpose, with production and coaching support from McVay.
Houston’s Gerardo Sproet Heads To Brenham’s KTEX 106.1
Gerardo Sproet is taking his Houston country experience to the Texas countryside. After a run at Urban One's 93Q Country (KKBQ) that carried him from weekend nights up to middays, he is the new full-time afternoon voice on KTEX 106.1 (KTTX) in Brenham.
Dial #250 Opens Call Attribution Service To Full US Radio Industry
A response tool built to replace hard-to-remember phone numbers in radio spots is no longer exclusive to iHeartMedia. Operator MDR Group is opening Dial #250 to every station and advertiser, adding Voice AI that finds the brand when a listener has forgotten it.
Westwood One NFL Study: Radio Wins Online Gaming Buyers
When it comes to NFL fans, ads that talk like the game pay off, especially on radio. A case study of an online gaming company's football-themed audio spots converted at a lower cost than generic messaging, and the NFL tie-in lifted recall, favorability, and purchase intent.
Ed Lenane To Lead K-LOVE’s Global Expansion With TWR
K-LOVE's next international chapter has a new point person. The Christian broadcaster appointed Ed Lenane as Vice President of K-LOVE Global, putting him in charge of an expansion with Trans World Radio for countries closed or restricted to missionary work.
Tulsa’s Roy D. Mercer Creators Named To OAB Hall Of Fame
The two voices who made Roy D. Mercer a Sooner State radio staple will be inducted into the Oklahoma Association of Broadcasters Hall of Fame. Phil Stone and Brent Douglas of iHeartMedia Tulsa's KMOD were posthumously named to the Class of 2027.
Julie Koehn: Local Radio Is A Mission, Not A Slogan
It doesn't take being in a big market for a radio station to make a big difference. That's the message from Lenawee Broadcasting Company President Julie Koehn, who shared the blueprint and belief behind what drives her Michigan stations in their community.
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