Townsquare’s Media Partnerships Adds NC’s Muirfield to the Fold
Townsquare Media is extending its digital playbook to another local broadcaster. The Company's Ignite division has struck a partnership with North Carolina's Muirfield Broadcasting, home of STAR 102.5 (WIOZ) and WIOZ-AM in the Sandhills area.
Zimmer Seeks Cap Waiver In Springfield To Close Mid-West Deal
After its president asked the FCC to abolish the radio ownership caps, Zimmer Communications seeks a waiver of the Local Radio Ownership Rule to complete its acquisition of four Mid-West Family stations in Springfield, MO, in an all-stock deal.
Borrell: Small Business Sentiment Sours, Ad Spend Doesn’t
Confidence in the economy has fallen sharply again in Borrell Associates' latest Business Barometer survey, but unlike the sharp pullback seen in 2020, most business owners say they're keeping their advertising budgets intact rather than cutting them.
Paige Nienaber’s Midweek Idea Dump: Shedding Tradition
(Paige Nienaber) Jerry Clifton once said, "The only reason to do contests is to make promos." Due to staffing, one of the Operating Managers has to make all their prizes digital entries. He'd like to do something that would not just be another message lost in the clutter.
BFOA Media Mixer Returns To Chicago For Hall Of Fame Week
The Broadcasters Foundation of America is bringing its Media Mixer series back to Chicago. The nonprofit is bringing its next networking event to the Museum of Broadcast Communications, aligning with the annual Radio Hall of Fame induction ceremony.
Podcast Ad Spend Up 23% In Q2 As Ad Load Hits New High
Podcast ad spending rose 23% year over year in the second quarter, per Magellan AI's latest benchmark report, with Insurance the fastest-growing vertical and ad load hitting a new high, even as growth decelerated slightly from recent quarters.
B-Dub’s ‘Longest Ride’ Revs Up $52K for Vets
Syndicated Country personality Bryan “B-Dub” Washington completed his fourth annual B-Dub’s Longest Ride fundraiser, breaking records and raising $52,000 for Fisher House Foundation. In two weeks, his odometer totaled 6,393 miles across the US and Canada.
K-LOVE Hires Venue Exec Brian Sipe To Lead Live Events
K-LOVE is putting new leadership behind its events, as the Christian radio network has hired venue executive Brian Sipe as its new Vice President of Live Events. Sipe most recently served as GM of the Oak View Group-managed Central Bank Center in Lexington, KY.
Nighttime is the Right Time for Radio’s Doubled Streaming Share
New Share of Ear data shows AM/FM's streaming share has doubled over the past decade, and that growth skews heavily toward a daypart many programmers and sales teams increasingly treat as an afterthought, but still carries an audience in the home.
When Ratings Don’t Save the Job, What Does?
(Mike McVay) A legendary, highly successful talent who is a friend of mine recently opined that “Radio is no longer the business I got into, but it’s the only business I want to be a part of for what’s left of my career.” Given recent headlines, the comment was understandable.















