News

(By Bob McCurdy) When your prospect utters, “We tried radio before and it didn’t work, sales were flat,” it is time to go to work. First, clarify how the prospect defines “flat.” Getting an accurate answer is important, if sales were in fact up “only” a couple of percent, the campaign did indeed “work”

(By Wayne Ens) During the Consultant’s Corner at this year’s Radio Show, we unveiled the six high-leverage activities that managers can engage in to increase their sales. All of them revolve around selling your sellers. Your salespeople are beat up on the street every day with objections like “No one listens to radio anymore” or “Your rates are too high” or “I tried radio and it didn’t work.”

(By Randy Lane) Talent wants to play less music, management wants to play more. Does your station run into this dilemma? How do you resolve it? How much music to play in the morning is one of the most common questions we get from clients.

The winners of the 2017 Radio Ink Radio Wayne Awards were announced at the Radio Show in Austin, Thursday, with Mary Quass, CEO of NRG Media, taking the prize for America's Best Broadcaster. Radio Ink Publisher Deborah Parenti presented the awards at the Advertiser Breakfast, continuing a long-standing annual tradition. 

WCBS-AM in New York took NAB Marconi honors as Legendary Station of the Year at the ceremony, held Thursday evening at the Radio Show in Austin. Rickey Smiley — who won the award for Syndicated Personality of the Year — hosted. Here are all the winners.

According to a presentation Fred Jacobs made at the Radio Show last week it sure does because more listening takes place in the automobile than in any other location. Jacobs and the NAB released details of a new study that analyzed how radio stations look on the Dash.

Chicago radio icon John Records Landecker, who has lived in northwest Indiana for the past 15 years, was honored with the Sagamore of the Wabash award, September 8, ahead of his induction into the National Radio Hall of Fame, according to heraldargus.com.

The Chicago Tribune reports that Eric Ferguson, of the former WTMX morning show The Eric and Kathy Show, says that he's "never been more rejuvenated than I feel right now." Kathy left the show months ago, presumably to negotiate a new contract, but Hubbard fired her last week. Here's more of what Ferguson said...

Steve “Omelette” Normandin and Rick Coates have joined Classic Rock The BEAR 98.1 & 97.7 FM in Traverse City, MI, as the station’s morning show. Omelette & Coates will air Monday through Friday from 5:30 to 10 a.m. The pair made their debut Saturday, September 9 at 9 a.m.

There’s nothing like free publicity. And there’s really nothing like free publicity in the New York Times. So we were glad to hear from one of our sources about a very interesting question in the Saturday, September 9 Times crossword puzzle relating to one of radio's major companies.