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Alex Mac has been named afternoon personality and Music Director for ALT 106.3, Des Moines’ Alternative Rock station, as well as evening personality for ALT 104.9, St. Louis’ Alternative Rock station, effective October 30. Mac will broadcast from 2-7 p.m. on ALT 106.3, and 7 p.m.-midnight on ALT 104.9.

Westwood One says it will partner with qualifying clients, to help them accomplish their business objectives. Nielsen will measure the R.O.I. for each campaign, which includes all media that run across the entire broadcast radio landscape, as well as Westwood One, by matching Media Monitors ad occurrences with Portable People Meter listening, Nielsen credit card data and in-store CPG purchase data from Nielsen Catalina Solutions.

The elimination of the Main Studio Rule certainly created a ton of debate amongst Radio Ink readers. The columns by Franklin Raff and Jay Meyers both generated a lot of passionate feedback. And, just like the FCC vote (3-2), our readers were split.

The product is called C-Endorsement Videos, and it's an extension of the on-air endorsements that are now done by most radio stations across the country. Local personality-branded video endorsements will appear as pre-roll video ads before content on third-party websites.

Overall, revenue was up 8% to $1.4 billion, which is another quarterly record for the company. More impressively, while most radio companies are still seeing flat to very modest revenue gains, SirisXM's advertising revenue was up 21% to more than $41 million for the quarter, compared to $34.2 million in 2016.

That was the update from SiriusXM CEO Jim Meyer who says Howard Stern will be a big part of SiriusXM's new app in 2018. "We're working hard and we're close to what we think is a nice addition to our product lineup. It (Howard Video) will be a key part of our new app functionality."

Collegiate marketing firm JMI Sports has selected Skyview Networks as the official radio network distributor for broadcasts of Clemson football, baseball, and men’s and women’s basketball. The partnership will provide distribution services and satellite receivers to the Clemson Tigers Network.

Thanks to our friend Elroy Smith for giving us the heads-up on this. KOFY-TV in San Francisco takes a long look at KBLX-FM in San Francisco. KBLX has been a Bay Area institution for almost 40 years and it's still going strong.

TuneIn has announced the appointment of Holly Lim to Chief Financial Officer. In this new role with the company, Lim will oversee finance, legal, HR, workplace and corporate development. Lim will be based in San Francisco at TuneIn Headquarters.

iHeartMedia will air Mark Ramsey’s (pictured) acclaimed podcast Inside Psycho as a 1-hour special adapted from Wondery’s hit podcast throughout the weekend and leading up to Halloween, across the country. The show is a detailed look behind the scenes of the making of the movie Psycho and is a mix of fact and partial fact.