Can a radio station, or a group of stations, in an emerging Hispanic market succeed? How does one attract listeners? What about bringing in the necessary ad dollars to keep the operation going? What about local talent versus a full schedule of syndicated shows?
In the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, Radio + Television Business Report Editor-in-Chief Adam R. Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida.
Martinez’ stations are demonstrating that one can be locally focused, while also being fiscally fit.
Listen in now with this report, conducted at the 2018 Hispanic Radio Conference in Doral, FL.