News

(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP weight.

(By Lisa Thal) If there is one communication skill you should master, it is listening. Actively listening can be the key to opening more sales and providing better customer satisfaction. It can also build better relationships with your co-workers.

(By Gary Berkowitz) There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in mind, please consider these key points that, if implemented properly, could be the key to higher ratings this fall.

(By Ronald Robinson) To be candid, I am still unconvinced that ownership has even begun to accept the responsibility – the need – to start making drastic improvements in the processes of actually communicating more effectively to a radio audience.

On Thursday night, at the 10th annual Merge Summit in Los Angeles, Premiere Networks-syndicated radio host Steve Harvey was among the honorees at the Merge Gala Awards, which recognize those making an impact in bridging the worlds of faith and entertainment. 

Tommy “Jammer” Muzzillo is the new Program Director for Top 40 radio station KQXY/Q94 in Beaumont, TX. Muzzillo helped launch Q94 in 1993 and was formerly Columbia Records’ Dallas Regional Promotion Manager.

The Nebraska Broadcasters Association Foundation has made a $5,000 contribution to Broadcasters Foundation of America, to aid their support of broadcasters who have been impacted by hurricanes Florence and Michael.

Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley sits down for a candid one-on-one conversation with Colin Kinsella, CEO of Havas North America.

Jessie Ritter from Fort Walton Beach, Florida, is the winner of Cumulus Media's  4th annual NASH Next competition — a national and local grassroots search for the nation’s newest Country star.

Are the Oakland A's in need of a new flagship radio station? There has been no formal announcement, however, on Twitter, the Oakland A's posted a short video clip of radio equipment being wheeled out of a room and the words, "It's not us, it's you," under the clip. Signage in the clip identifies Entercom's 95.7 The Game.