The Mentoring and Inspiring Women in Radio Group has released its annual gender analysis study. Specifically, the study tracks the progress of female professionals holding General Manager, Sales Manager, and Program Director positions. The figures and percentages released in the 19th annual study are from 11,225 AM and FM radio stations.
Here are the results from 2018:
General Managers: 19.05% (2,081 stations) had women holding the General Manager position in 2018. This is an increase of almost a total percentage point from 2017, which was 18.1%. Notably, this number continues to show consistent growth from 2004, when the percentage of female general managers was only 14.9%.
In the top 100 markets, the number of women serving as General Managers continues to run slightly higher than the national average and, most importantly, shows growth year-over-year. In 2018, 19.2% (662) of stations in these larger markets were managed by women, which compares to 18.5% in 2017.
Sales Managers: Overall, the best management opportunities for women in radio continue to be in sales management: 32.6% (3,481 stations) had a woman Sales Manager in 2018, and that number is up slightly from 31.9% in 2017.
In the top 100 markets, 32.97% (1,118 stations) had women serving as Sales Managers in 2018, a slight increase from 32.7% in 2017.
Program Directors: The greatest challenge for women in radio management continues to be in the area of Program Director. Women currently program only 10.6% (1,139 stations) and that percentage has basically remained flat for the last 12 years.
In the top 100 markets, the news is better as female programmers represent 11.4% of the total number of Program Directors. However, and significantly, this number is down from last year.