Using The Phones
(By Jay Stevens) Good listener/talent interaction with "the phones" is content that adds energy and engagement. But in recent times there seems to be a lack of callers on non talk radio outside of morning drive.
Your Geographic Bonus
(By Charlie Sislen) Each one of your listeners is a consumer. They are buying products and services. For most radio stations, the buying power of their listeners does not stop at the borders of the metro.
Radio Heroes
(By Mike McVay) It’s been a little over a year since the world acknowledged that the Coronavirus had reached pandemic status. It was a time when radio activated it’s messaging and many in media harnessed their distribution platforms to help those in need.
The Influence Principle
(By Loyd Ford) Have you noticed how everyone in social media appears to want to ‘go viral?’ Yet, so much noise on social media follows principles that are the opposite of being influential.
What A Character
(By Randy Lane) Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the long run due to the lack of human connection with listeners.
The Ultimate Cold Shoulder
(By Buzz Knight) The ultimate “cold shoulder” of business is the act of ghosting. As the proper rules of business etiquette are under attack this tactic has unfortunately crept into the business world and has become a standard operating procedure that many sadly practice.
Audacy Mocks It Up
Audacy has launched “Ultimate Mock Draft 2021,” a six-episode series leading up to the NFL Draft in partnership with the Locked On Podcast Network. The series will be released in 45-minute episodes, weekdays from April 19 to April 26 on the Audacy app and website.
Hastings Promoted in San Antonio
Keith Hastings is now the Director of Operations for Cox Media Group's San Antonio cluster. Hastings will now oversee programming operations for San Antonio’s radio brands including KONO 101.1, 99.5 KISS, KKYX 680AM and 104.9, MAGIC 105.3, The Eagle 106.7, Y100 and KONO 86.
Bold Gold Breaks Record
With a 2021 goal of $60,000, Bold Gold Media's 43rd Annual WSUL-FM virtual Heart-A-Thon raised over $95,000 thanks to hundreds of local organizations, businesses and individuals throughout the Sullivan Catskills in New York.
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