What Are You Known For?
(By Randy Lane) Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change.
Here is Your 2022 MIW Class
The Mentoring and Inspiring Women in Radio group announced its Mildred Carter Mentoring Program’s Class of 2022. Four candidates from the radio industry are selected annually for MIW’s heritage mentoring program. Here they are...
Hispanic Listening Trends Examined
Understanding how Latinos consume audio is critical to the future of radio! That's why the Radio Ink Hispanic Radio Conference will feature a presentation by Gabriel Soto, Director of Research, Edison Research.
REACH Where No One Has Gone Before!
(By Marc Greenspan) As a mass medium, Radio is all about REACH. What do you do if you want to show a higher REACH? Go after the one big local direct advertiser you knew was a huge stretch?
This Article Isn’t About Sales
(By Loyd Ford) This article isn’t about sales. But it is, right? We all fundamentally understand that people buy from people they like, but where does that come from? You meet people and they get to know you from experiences.
Little White Lies
(By Rick Fink) In sales, we’ve all had a business owner tell us after you made your presentation that they don’t have the budget. If you’re dealing with the true decision-maker, they just told a little white lie!
Chernoff is Back
Press Communications announced on Friday that classic rock 107-1 The Boss (WWZY/WBHX) in Monmouth Ocean is bringing on former WFAN PD Mark Chernoff as part of the cast of “Robby & Rochelle in the morning.” Chernoff will be the sports anchor on the show.
Rose Colored Glasses
(By Mike McVay) Following a couple weeks of articles, from me and others, acknowledging the challenges that radio faces, it seems to me that we need to put on some “rose-colored glasses” for a moment and look at the other side of radios dilemma.
About All Those Techsurvey Comments
(By Sandy Edie Hansen) I've been reading the articles of experts on the downward trend in terrestrial radio listening. I keep waiting for someone to live in reality in their view.
The Days of The Free Radio Giveaway
(By Ed Ryan) I know, I'm starting to sound like a broken record on this topic (kids...a record is a round, flat, disk thing in which musical sound vibrates out of when struck with a tiny needle).
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
