Women to Watch: Lucretia Lee-Arceneaux
(By Charese Fruge') Lucretia Lee-Arceneaux is a Regional Broadcast IT Engineer for iHeartMedia. She’s responsible for maintaining traditional radio and digital broadcasting electronic systems and equipment - keeping radio stations online and on air.
SiriusXM, Salem Host Andrew Wilkow Rakes In Money For Vets
Salem Media Group personality Andrew Wilkow's annual Close Air Support fundraiser has raised $166,568 for various Veteran-related charities. This significantly exceeded the previous year's total by over $100,000, thanks to nationwide listener participation.
Partnership Keeps ARC Software’s Head In The Radio.Cloud
ARC Software has announced a partnership with Radio.Cloud, the industry’s first entirely cloud-native automation platform. This deal establishes ARC as the group's primary platform for affiliate research and maintenance.
In Boston and Wisconsin, iHeart Finds Plenty Of Partners In Hope
With more than 1,000 miles between them, three iHeartMedia stations in Boston, Madison, and Milwaukee all raised nearly three-quarters of a million dollars on December 7 and 8 for the benefit of St. Jude Children’s Research Hospital.
Three Cumulus Stations Raise Texas-Sized Donations For Kids
They say everything's bigger in Texas, and that includes the generosity. Cumulus Media stations have been hard at work raising massive money in the Lone Star State via radiothon for children's hospitals in Dallas/Fort Worth and Houston.
In Virginia Beach, St. Jude Giving Takes Flight With The Eagle
Max Media Hampton Roads' 97.3 The Eagle (WGH) held its 31st annual St. Jude radiothon. The country station and its listeners generated $220,313.00 throughout the two-day event, for the benefit of St. Jude Children’s Research Hospital.
Audio Is ‘An Afterthought No Longer’, Topping ’24 Marketing Trends
As the marketing community gears up for 2024, global advertising and PR conglomerate WPP asked ten industry thought leaders to reveal key trends that are expected to shape the landscape. Among those is a very good outlook for AM/FM and digital audio.
Nielsen: Radio Is Essential To Reach Black Audiences
On December 12, Nielsen released its latest 2023 Audio Today report, focusing on the Black community. This report underscores radio's enduring relevance and effectiveness as a medium in accessing and engaging Black consumers in the US, with unmatchable reach.
Paige Nienaber’s Midweek Idea Dump: Holiday Weekend Blitz(en)
(By Paige Nienaber, of course) People who have enjoyed the excitement of a Springsteen concert know that part of the experience is the pacing. It’s relentless with few interruptions. When one song ends, the band either goes right into the next song.
When You Go From Great Call To No Call, Try This
(By Chris Stonick) You had a GREAT first call. This client is a slam dunk! You told your manager that this will close - 100%! That first call should have been videoed for a “How to do a first call!” You got great notes, wrote a killer ad, and now… nothing.
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