ZipRecruiter Back On Top Of Radio’s Biggest Advertisers
As radio hopes for a robust fourth quarter to 2023, Q3 ended on a high note according to the latest data from Media Monitors. For the week of September 25 to October 1, the total spot plays for the top five national radio advertisers saw a notable increase.
FCC Remains Full With Carr and Starks Reconfirmations
The US Senate has reconfirmed the appointments of FCC Commissioners Brendan Carr and Geoffrey Starks, rounding out the Commission under Chairwoman Jessica Rosenworcel. The confirmation comes shortly after Anna Gomez was sworn in as the fifth Commissioner.
Radio Ink Announces The Forecast 2024 Lineup
Radio Ink is giving a first look at broadcast media's most prestigious leadership conference. From economic predictions to artificial intelligence's role in broadcasting, Forecast 2024 promises a deep dive into the industry's most pressing issues and emerging trends.
Jacobs Media Celebrates 40 Years In The Radio Industry
Announced as a fledgling venture at the NAB Radio Show, Jacobs Media is celebrating its 40th anniversary. Founded by Fred Jacobs, the radio research and consulting firm is teasing a new venture to mark the four-decade milestone.
Oops, We Made A Mistake
(By Pat Bryson) Fact: It is five times more expensive to generate new customers than to keep existing ones. We also know that we humans make mistakes that can sometimes upset our clients to the point that we might lose them. How do we keep this from happening?
Straw, Sticks, and Bricks: How To Beat The Big Bad Recession
(By Rick Fink) As recession fears grow, the idea for this column came when I was watching the classic cartoon “The Three Little Pigs” with my 3-year-old granddaughter with a lesson for business owners and managers faced with a recession.
10 Common Objections To Radio Sellers And How To Beat Them
(By Loyd Ford) Radio advertisers may be changing. Today they may say no to a proposal or a pitch for a variety of reasons. Here are 10 of the most common reasons that advertisers may say no and suggestions on how to overcome them.
(Sponsored) How A.I. Is Shaping The Future Of Airwaves
Traditionally, the airwaves have been ruled by human voices - all engaging listeners with their distinctive styles. However, as the demands of a dynamic digital landscape evolve, radio broadcasters and publishers are increasingly turning their attention to AI-driven solutions.
Managing Difficult Talent
(By Mike McVay) The conversation started with the Market Manager telling me how difficult the talent was and why this person was not enjoyable to have on their team. The Program Director opined that the ratings for the show were really good.
Managing The Most Important Person In The Building
(By John Shomby) I came across an inspiring article about Sean McVay, the current head coach of the LA Rams. How this man managed himself through a tough situation is a lesson for anyone at any level of management: managing ourselves.
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