AM Act Fly-In Recap: State Broadcasters Make One Urgent Ask
State broadcasters associations are among radio's most valuable advocates, and this month's AM Fly-In put that dedication on display. Radio Ink caught up with three leaders whose associations spent last week pressing Congress for a vote on the AM Act.
New Audacy Data Shows Audio’s Back-to-School Advantage
Parents are shopping earlier, spending more on what their kids want, and increasingly tuning that behavior to something other than TV. A new Audacy report argues audio is where budget-strapped parents and trend-driven teens are actually spending attention.
Radio Groups Renew Ownership Push As TV Cap Vote Looms
Radio's push to loosen its ownership caps is picking up pace as the FCC moves toward eliminating a similar limit for television. New ex parte filings from Connoisseur Media and Beasley Media Group show broadcasters pressing FCC staff and a Commissioner.
Analysis Shows Podcast Ads Still Lighter Than Radio’s Load
Traditional radio still runs a heavier commercial load than most podcasts, according to a new study measuring ads inside 60,000-plus episodes. But a handful of the heaviest-loaded shows indicate that radio companies may be bringing AM/FM-level ad time to the medium.
Being More Than Radio – Part 1
(Mike McVay) As one of my young wizardly friends once asked, “If radio was invented after the internet, what would it be like today?” Pondering that of late led me to visit with three bright minds who are making a difference with media-centric platforms and ask them.
The Courage to Keep Attacking
(John Shomby) I was never much of a soccer fan. The low scoring never held my attention. Then came this summer's World Cup. Then came this summer's World Cup. Somewhere along the way, I realized I wasn't watching success. I was watching persistence.
Radio Keeps Its Advertising Edge With Wealthy Older Americans
Radio and TV commercials are outperforming the average with Baby Boomers and Gen X, according to new YouGov data, and the numbers point sellers toward a clear next step: layering in digital products to close the gap with Millennial and Gen Z consumers.
A Sales Team’s Ten Commandments for Winning
(Lord Ford) While it may not be chiseled into stone tablets or the subject of a Charlton Heston movie, there are ten commandments your sales team should follow to drive revenue growth. Unlike the original ten, breaking these won't get you smote, just outsold.
SuperTalk Mississippi’s Radiothon Delivers For Palmer Home
SuperTalk Mississippi's listeners turned out again this year for Palmer Home for Children. The network's 14th annual Radiothon aired live from Palmer's campus outside of Hernando, featuring testimonies from the children, staff, and supporters the event exists to help.
Local Radio, Real Results: GMs Give Us Good News
Between layoffs, lawsuits, and anxiety about the future, this summer's radio headlines have leaned heavy, so we went looking to balance the ledger. Radio Ink is on the hunt for good news, wins, and comebacks that remind us why radio is the best industry in America.
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