You Can Track the Click, But Who Created It?
(Kathleen Fink) There’s no question that modern attribution tools have made marketing more measurable than ever before. But there’s also a quiet blind spot hiding inside performance marketing that doesn’t get talked about often enough.
iHeartMedia Pens Audio Partnership With Global Gaming League
It describes itself as “a new kind of video game entertainment league where gaming, culture, music, sports, fashion, and reality TV collide.” Now the Global Gaming League has intersected with the United States' largest owner of radio stations, iHeartMedia.
Kari Lake’s USAGM Tenure Was Unlawful, Federal Judge Rules
A federal judge has ruled that Kari Lake never had the legal authority to serve as acting CEO of the US Agency for Global Media, voiding the actions she took during her tenure, including the layoffs of hundreds of agency employees, leading to an uncertain future.
Holston Valley Raises $682K, Tops $6M All-Time For Niswonger
Fourteen years in, the numbers keep climbing for Holston Valley Broadcasting Corporation's annual Radiothon for Niswonger Children's Hospital. This year's two-day effort around Tennessee's Tri-Cities raised $682,255, pushing the event's all-time total past $6,000,000.
Freedom Means Choice
(John Ostlund) Recently, the FCC encouraged radio stations to air “Pledge America” campaigns to commemorate the 250th anniversary of the signing of the Declaration of Independence. On the surface, none of this sounds objectionable. But government direction of speech is.
Nueva Network Expands Hispanic Media Footprint With LMN Deal
Nueva Network used its second annual upfront at Sony Hall to announce a strategic partnership with Latino Media Network, the acquisition of the Latino Podcast Awards, and two new digital products, all while celebrating the company's fifth anniversary.
Paige Nienaber’s Midweek Idea Dump: Support The Troops
(Paige Nienaber) This is the time for us to support the military and their families. If you were working in ‘91, post 9/11, and ‘93, you remember that we did remarkable, heartfelt radio. We were relevant and compelling. Most important thing: don't get political.
If You Were Running for Office, Would You Buy Your Station?
(Josh Brown) Every election cycle, you hear the same conversations in radio station hallways and sales meetings: “Political just isn’t what it used to be.” There is some truth to all of that, but there’s another reality that often gets overlooked in many local campaigns.
SiriusXM Clears Debt Wall Despite Tender Offer Falling Short
Even with only half of its bondholders participating, SiriusXM has fully retired its $1 billion in 3.125% Senior Notes due 2026, completing a two-step refinancing that eliminates a major near-term maturity and extends the company's debt obligations for six years.
NuVoodoo To Decipher The Songs Driving Country Radio at CRS
NuVoodoo will present results from a nationwide Country music research study at the Country Radio Seminar in Nashville on Friday, March 20, after testing more than 400 titles from the 1990s to current hits with 600 Country fans aged 18 to 49.
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