Engage Listeners Throughout the Commercial
(Jeffrey Hedquist) Your audience is distracted, they’re over-communicated, they’ve had too much coffee, or not enough. In other words, they’re difficult to engage. How do you keep their attention for a full 15, 30, or 60 seconds? Hook ‘em and keep pulling. What pulls? Consistent variations.
Beasley Detroit Partners With Forgotten Harvest In Hunger Fight
Beasley Media Group Detroit is joining hands with Forgotten Harvest in a year-round commitment to fighting food insecurity. The expanded effort will center around raising community awareness of the reality that 69% of Detroit households face food insecurity.
SAG-AFTRA West Coast Public Media Deal Sets OPB Pay Floor
Twenty months of bargaining have resulted in a first-ever three-year contract between Oregon Public Broadcasting and its content creators. Members of the largest SAG-AFTRA-represented West Coast public media organization voted unanimously in approval.
Rumor Mill Ablaze With Talk of Possible iHeart/SiriusXM Merger
Multiple reports broke out late Friday that say media mogul Irving Azoff is exploring the possibility of acquiring both iHeartMedia and SiriusXM, with the goal of merging the two into a single audio powerhouse, with all parties allegedly meeting in talks.
Tampa Bay Rowdies Land First-Ever Radio Deal With Beasley
The USL's Tampa Bay Rowdies have found a 2026 radio broadcast home with the Florida Alumni Radio 1100 (WJBR–AM) in a partnership with Beasley Media Group. The Rowdies radio broadcasts will also reach 92.1 and 103.1 (WIRK) in South Florida.
Liberman Enters MLC As Senior Advisor After Entravision Exit
Following the end of his tenure as Entravision Communications' President and COO, Jeffery Liberman has found his new chapter as Senior Advisor for MLC Media, the largest independently owned Spanish-language distributor of syndicated radio content in the US.
SFM Accuses Warshaw of Withholding Key Docs in Audacy Suit
Soros Fund Management is seeking a court order for Jeff Warshaw to produce communications they say he withheld and clawed back in discovery, including at least one that defendants claim directly contradicts the claims of a verbal contract over Audacy.
Cashing In: How Radio’s Best Sellers Navigate a Skeptical Market
Trust is radio's oldest currency. But trust, like any currency, fluctuates with the market. Radio's best sellers have always known how to build belief, so Radio Ink talked with the 2026 Medallas de Cortez finalists for Salesperson of the Year about their new foundations.
Radio’s Next Big Reunion Is One Month Away In Phoenix
After another phenomenal week in Las Vegas, the industry's next big reunion is only a month away. Radio Ink's Hispanic Radio Conference convenes May 27–28 at the Hilton Phoenix Tapatio Cliffs Resort for two days of learning, conversation, and celebration.
What’s Bigger Than Your Show?
(Randy Lane) If you want to deepen community connection, build trust, and humanize your show, stand for something bigger than your content. The great Kidd Kraddick taught me that the most successful shows not only entertain, but they also represent a cause.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
