Google Research Shows It’s the Wrong Time To Cut Radio Ads
Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.
Nielsen: Extending Cumulus Nationwide Access Isn’t ‘Practicable’
A federal judge is forcing Nielsen to hand over three years of pricing data as part of a scramble ahead of today's hearing that could determine whether Cumulus Media keeps access to Nielsen's national radio ratings past its September contract deadline.
The Passing of Dolly Parton: The Lesson to Learn
When a major event happens, people turn to a trusted source to be told by the people they trust what it is that happened. When we don’t satisfy that need, we risk losing our audience.
iHeartMedia Girds a New Steelers Audio Network Program Slate
iHeartMedia Pittsburgh and the Pittsburgh Steelers have updated the Steelers Audio Network programming lineup by adding former players, such as Super Bowl XLIII Champion Willie Colon and linebacker Vince Williams, to FOX Sports Pittsburgh.
KBA Names 2026 Radio, College Radio Award Finalists
The Kentucky Broadcasters Association has narrowed the field for its 2026 Excellence in Broadcasting Awards, naming finalists in professional and collegiate radio categories ahead of an October 25 ceremony at Louisville's Galt House.
Triton Digital, RCS Worldwide Integrate For OTA Programmatic
Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS's playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory.
Radio Fees Rise as FCC Rejects Broadcasters’ Relief Bids
Two years of falling FCC bills are ending for AM and FM broadcasters. The agency officially rejected requests from the NAB and dozens of state associations to soften a coming fee increase for AM and FM stations, following a jump in the agency's operating budget.
Momentum Secures Tomorrow’s Sales
(Loyd Ford) In most sales meetings, the first questions are predictable: What is sold? What did you sell? How much revenue came in? And those questions matter, because results matter. But the final sale is the one part of the process you cannot completely control.
How To Use Radio to Overcome Trust Issues
(Jeffrey Hedquist) Think about this: when you’re about to make a purchase, do you check out the latest ads for the product or service, comparison ratings, search online, or rely on advice from friends who’ve bought what you’re about to buy? The latter always seems to weigh most.
ISBC Sets Entry Window For 2026 Student Audio Challenge
Student broadcasters from nearly a thousand institutions worldwide are about to compete for a new title. The International Student Broadcasting Championship has opened its 2026 competition spanning radio, podcasting, digital content, and esports broadcasting.
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