The Case for Radio Ads Is in the Data Marketers Miss
New research finds marketers are undervaluing creative's contribution to sales lift by a factor of two, and have been every year since 2020. For radio, the finding is both a vindication and a sales pitch that could help budgets flow back to over-the-air.
The Many Levels of Broadcasting
(Mike McVay) You cannot judge all of radio by looking at the headline makers. What is often missed is that there are a lot of radio stations in America, and many owners of varying sizes. There are many levels of broadcasting, and it's simply impossible for one size to fit all.
The Facebook Post That Should Scare Radio
(John Shomby) I recently came across a Facebook post of a man in his 40s who was seriously considering leaving his current career and becoming a radio personality. That post should scare everyone in this industry. Not because of the question, but because of the answers.
Quu: Radio’s In-Car Presence Peaks, But Discoverability Dips
For the first time since the study began, both AM and FM radio appear in all 100 of America's top-selling new vehicle models, per Quu's third annual In-Vehicle Visuals Report, but a growing discoverability gap suggests radio's "free ride" may be in jeopardy.
Techsurvey 2026 Results Coming in Jacobs Media Webinar
Jacobs Media's annual look into where radio listeners are spending their time, how they're listening, and where they're headed arrives next week, when the company will unveil Techsurvey 2026 findings in a free webinar on Thursday, April 23, at 2p ET.
CBA Names Station of the Year Winners at Denver Gala
More than 400 broadcast professionals gathered Saturday at The Ritz-Carlton Denver for the Colorado Broadcasters Association's annual Awards of Excellence Gala, recognizing local radio and television. This year's competition drew a record 546 entries from radio.
KISR Kisses 93.7 Goodbye For New Home Frequency In Arkansas
After 55 years, Baker Media’s 93.7 KISR will find a new home on Fort Smith radio dials at 93.1 starting this summer, pending FCC approval and following Pearson Broadcasting of Northwest Arkansas’ acquisition of the former frequency for ESPN Arkansas.
MIW & CRB Extend Country Radio Mentorship Deadline
Women in Country radio have a little more time to apply for one of the format's more competitive mentorship opportunities. MIW has pushed the deadline for its third annual "Mentoring and Inspiring Women in Country Radio" program to April 30.
Quinn to Keynote HRC on Hispanic Radio’s Ad Dollar Disconnect
The US Hispanic population has grown 19% since 2016. Ad investment hasn't kept pace. PQ Media CEO Patrick Quinn will bring the data, and a challenge for media buyers, to the Hispanic Radio Conference in Phoenix.
NAB Presses Gomez on Radio Ownership Caps With Fresh Data
The NAB made another run at Commissioner Anna Gomez's office last week, delivering fresh audience and revenue data in support of eliminating local radio ownership caps to the lone FCC Commissioner to publicly and repeatedly oppose consolidation.
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Vanishing Act: Navigating Radio's
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