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(By Roy Williams) It’s in our nature to seek reinforcement of our preferences. We cling to the familiar and want more of the same. Until we grow tired of it. Repetition deepens perception, but with it comes predictability and cliché. Do you want to never grow old?

Understandably, neither Randy Michaels nor Walter Sabo was available for comment yesterday. It wasn't a banner day for the two men who claimed a new format was going to take the industry by storm. Merlin Media made a big splash in the Windy City about a year ago with big investor money, a rare new radio idea, and a lot of excitement built around a staff of news gatherers hoping to be part of something transformative. Yesterday, that all came crashing down.