It could be curiosity because the format is new, it could be the market needed a Throwback Hip Hop station and Greater Media nailed it. Time will tell. For now, “105.1 The Bounce” in Detroit finished first in the ratings in every important demo according to Greater Media. SVP of Program Development Buzz Knight said, “We are thrilled with one of the biggest launches in PPM history. The Bounce has shook up Detroit and we love the immediate response to it. What a great start to long term brand building for the station.” In July, the format was changed from Sports to Hip Hop.